Vibes.
Field guides on vibe marketing, AI marketing and growth. Written by the team that runs it daily on real client budgets, not by people who write about it.
Landing page anatomy: how one that converts is built
The six blocks in order, what belongs above the fold, and the mistakes that lose people before they reach the form.
Data · TechnicalGoogle Analytics 4: the tracking that actually matters.
Which GA4 events matter and which do not, how to verify they fire, and why the Pixel and conversion API are not enough alone.
Tools · ComparisonClaude, ChatGPT or Gemini for marketing: which and when.
The practical differences seen on real marketing tasks, and why using more than one rarely justifies paying for all of them.
Ads · GuideMeta Ads: what it is, how it works, and what makes ROAS stable.
Placements, the auction, the signal Meta receives, three audiences and metrics read in order. What makes ROAS predictable instead of lucky.
Method · GuideStarting a vibe marketing agency: what it really takes.
Real costs for the first months, the skills that cannot be delegated, and the three ways agencies close in year one.
Ecommerce · GuideEcommerce SEO: what to fix before everything else.
Priorities in order of impact: what to fix first, what can wait, and the mistakes that keep pages out of the index.
Choosing · PricingWhat an AI marketing agency costs.
The three pricing models with figures, what is included and what is not, and the lines that only appear after signing.
Acquisition · GuideB2B lead generation: what works now.
Channels by sales-cycle length, why a B2B lead costs more, and how to stop buying contacts that never buy.
Franchising · GuideChoosing a franchise: the questions to ask before signing.
The numbers to ask for, the nine questions a franchisor must be able to take, and the signals worth walking away from.
Method · ComparisonVibe marketing vs growth hacking: the difference.
Where each came from, what each optimises, and why one is not the other renamed. Including when growth hacking is still what you need.
GEO · TechnicalThe llms.txt file: what it is and whether it helps.
What it is, how to write one, and an honest answer on whether it helps. Including why we keep ours despite no engine confirming they read it.
Automation · GuideMarketing automation: what to automate first.
The right order to automate in, what should never be automated, and the rule for telling whether a process is ready.
Ads · GuideMeta Ads on a small budget: what to do and what not to.
How many campaigns, which optimisation event, how long to wait before touching anything, and the four mistakes that burn the budget.
Vibe Marketing · GuideThe vibe marketing stack: every tool, and what it actually costs.
The four tool categories behind vibe marketing, with real starting prices and the right order to buy them in.
E-commerce · GuideAbandoned cart: the 7 real causes, not the usual ones.
The seven real causes of cart abandonment, measured by people who study checkouts for a living, and which of them you can actually fix.
Vibe Marketing · GuideA marketing funnel is not a pipe: how to actually build one.
Why the pipe metaphor is misleading, how to build a funnel that gets measured properly, and where customers actually drop off.
Choosing · ComparisonAI agency or traditional: what actually changes.
Speed, cost, quality and risk compared. Including the three things a traditional agency is still the better choice for.
AEO · GuideAnswer Engine Optimization: how to be the answer.
What AEO is, how to write a passage that gets chosen as the answer rather than listed, and what changes compared to classic SEO.
AI Marketing · GuideAI agents for marketing: what they actually do.
What an AI agent is in marketing, what you can actually hand it, where it breaks and what it costs to keep running.
GEO · GuideGetting cited by ChatGPT: what GEO is and how to measure it.
What GEO is, how it differs from classic SEO, what you actually change on the site, and how to measure whether AI names you. With the 30-question method.
Vibe Marketing · DefinitionWhat is vibe marketing? An honest definition.
What vibe marketing actually is, where it breaks, and how to tell the real thing from the pitch. Written by a team that runs it on client budgets.
Franchising · GuideFranchise development: how to find franchisees.
Why a network stalls after the first stores, how to build a funnel for franchisee applications, and what to actually watch. With the OroEtic case.
As Growth blog is written for people who run a business and want to know what AI actually changes about growing it. Not the demo version: the part that survives contact with a real budget, a real team and a real market. Every guide here comes out of work we are doing for the businesses we partner with — campaigns, funnels, franchise development, e-commerce — so the numbers in them are numbers we have seen, not numbers we have read.
One belief runs through all of it: AI amplifies, it does not replace. A model will produce forty headlines and no taste; someone still has to decide which one is true about a specific audience on a specific day. What we automate is the volume, the research and the plumbing. What stays with people is judgement, the offer and the relationship with the client. Where that line falls, case by case, is most of what we write about.
If you are starting here, start with what vibe marketing actually is — an honest definition, including the parts that break. If you sell a franchise and need franchisees rather than customers, read franchise development. New guides go out three times a week, in English and in Italian, and each one is meant to be useful on its own: no series you have to read in order, no gated download at the end.